News
-
Roundhouse Powersports closes Pennsylvania location; Unlimited Cycles to step in
Roundhouse Powersports has announced the immediate closure of its Duncansville, Pennsylvania, dealership, marking the end of its seven-year business tenure.
Read More » -
Triumph takes on cross-country racing with its newest TF lineup
The newly developed TF 250-C and 450-C mark Triumph’s first entry into the cross-country market, an entirely new segment for…
Read More » -
Beta USA expands dealer support with new regional sales managers
National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside National Sales Manager Frank Pilg…
Read More » -
Aprilia Racing releases limited edition RSV4 X-GP
The limited-edition RSV4 X-GP motorcycle is limited to just 30 units, and was created to celebrate ten years since the…
Read More » -
Performance Brokerage Services joins Accelerate 2026 as Gold sponsor
Performance Brokerage Services is proud to return as both a Gold-level sponsor and an Elevate sponsor of the 2026 Powersports…
Read More » -
Industry icon John Penton passes away weeks after celebrating 100th birthday
John Penton was one of motorcycling’s most influential and well-known figures. Penton passed away peacefully at the age of 100,…
Read More » -
CFMOTO clarifies RideSync App confusion — is free for U.S. customers
CFMOTO’s confirmation that the RideSync app is free in the U.S. gives dealers a clear talking point when presenting the…
Read More » -
Ducati continues dominance at MotoGP Constructors’ World Championship
With the latest championship victory, Ducati sets a new record in MotoGP, securing the longest streak of consecutive Constructors’ Titles…
Read More » -
This year’s NATDA Trailer Show was its ‘biggest event in show history’
Held Aug. 26–28 in Nashville, Tennessee, the show saw more than a 10% increase in dealer attendance, sold out exhibit…
Read More » -
Segway looks to inspire next generation of riders with K1 Speed partnership
The partnership makes Segway the official sponsor of K1's grand prix leagues and will put Segway go-karts at K1 Speed…
Read More » -
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
Read More » -
EagleRider offers exclusive Route 66 tour to celebrate 100 years of history
EagleRider has made only 66 spots available for its exclusive 16-day tour that takes riders on a 2,210-mile, eight-state journey…
Read More » -
Skelton’s Motorsports leans on family, service for early success
Skelton’s Motorsports may have only opened five years ago, but the roots of this family-owned powersports dealership were established decades…
Read More » -
85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
Read More » -
U.S. Women’s Trophy Team wins third straight 6Days enduro race
This year's victory marks the sixth overall Women's World Trophy championship for the U.S. team, tying Australia — which finished…
Read More » -
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
Read More » -
BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
Read More » -
CFMOTO reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
Read More » -
Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
Read More » -
LiveWire launches ‘Twist & Go’ promotion, adds rider-friendly features to S2 lineup
For dealers, the combined push reflects LiveWire’s strategy to grow ridership by lowering the barrier to entry while improving the…
Read More »