News
-
Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
Read More » -
Segway showcases its full mobility ecosystem at EICMA 2025
Segway will feature a diverse lineup at EICMA 2025, including a comprehensive range of ATVs, UTVs, and side-by-sides from its…
Read More » -
Protective expands F&I reach with acquisition of Portfolio Holding, Inc.
The acquisition of Portfolio strengthens Protective’s ability to serve dealers across all major vehicle sectors — including powersports, marine, RV,…
Read More » -
Yamaha Motor delivers strong Q3 results offset by tariff impacts
Yamaha Motor Co., reported consolidated results for the first nine months of fiscal 2025, showing steady performance in its motorcycle…
Read More » -
Keeway America expands 2026 lineup with three new models
Keeway America’s expanded 2026 lineup strengthens its position in multiple key segments, including performance cruisers, mid-range sportbikes, and entry-level scooters,…
Read More » -
Dealers unite at DealerConnect for fresh insight and optimism
This year's DealerConnect, held in Columbus, Ohio, Sept. 21-23, saw a record-breaking turnout with dealer attendance surging 300% over last…
Read More » -
Harley-Davidson pledges stronger dealer support after Q3 earnings call
Harley reported a strong third quarter marked by major financial gains from its HDFS transaction and a clear shift toward…
Read More » -
Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
Read More » -
Yamaha adds all-new WR125R and updated YZF-R7 to 2026 street lineup
The WR125R marks Yamaha’s return to the lightweight dual sport segment, offering an approachable, all-terrain machine designed to attract new…
Read More » -
NPA joins LSVDA as founding platinum partner to support dealer growth
As part of the new partnership, NPA is offering all LSVDA members a free one-year NPA membership, including up to…
Read More » -
Trailer Tech Expo dealer education lineup announced
This year's program features more than 25 sessions, including courses on profitability and leadership, AI marketing, and understanding dealership revenue…
Read More » -
LiveWire set to showcase new products and developments at EICMA
A full range of LiveWire products makes its first public viewing at the annual tradeshow, as well as updates on…
Read More » -
S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
Read More » -
YMFC recognizes Power Motorsports for outstanding customer service
Yamaha Finance Corporation has spotlighted Power Motorsports of Sublimity, Oregon, for exceptional customer service and a strong commitment to building…
Read More » -
Junge Automotive Group acquires Hawkeye Harley-Davidson
Junge Automotive Group has acquired Hawkeye Harley-Davidson in Coralville, Iowa, from Mike and Pat McGrath of the McGrath Family of…
Read More » -
Denago brings in industry veteran to run parts and services
With more than 25 years of experience in the powersports industry, John Lawson will oversee all aspects of parts inventory,…
Read More » -
Battery Tender Charge N Start 1120 staff review
The Charge N Start 1120 is a dual-purpose tool that works as well in your service bay as it does…
Read More » -
Young Powersports acquires Idaho-based Harley dealership
The acquisition now puts two Harley-Davidson dealerships in Young's 12-store network that spans across three states in the Mountain West…
Read More » -
Ducati’s newly formed factory team will make its Supercross debut in Anaheim
The announcement marks Ducati’s first official Supercross racing program in North America, entering a new chapter in its global racing…
Read More » -
British electric bike maker Maeving brings its two-up RM2 to the U.S. market
As part of its U.S. expansion, Maeving has established two locations in Los Angeles (The Bike Shed, Motoring Club) where…
Read More »