News
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Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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KTM surpasses 100,000 units sold in first half of 2025
With production now restarting and financial stability restored, the company says it is focused on achieving long-term dealer profitability and…
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Colorado dealership announces huge Polaris clearance event
Sun Powersports, located in Thornton, Colorado, will hold a Polaris Factory Authorized Clearance event, featuring savings on 2024 Polaris ATVs…
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Suzuki named Marque of the Year for AMA Vintage Motorcycle Days
As a partner with AMA for this year's VMD, Suzuki will be on site with a historic bike display and…
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Triumph’s new Scrambler 400 XC hits global market beginning September
Triump Motorcycles' new Scrambler 400 XC will offer more off-road capability to the Scrambler’s already established rugged style.
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PSB opens nominations for 2025 Honors Awards
Powersports Business magazine is once again shining a spotlight on outstanding performance across the industry with three major award programs…
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Milwaukee and West Bend H-D gear up for 2025 Homecoming Rally under new ownership
This year’s festivities kick off July 10 and mark the first Homecoming Rally for both store's new ownership under Scott…
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BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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Honda National Technician Contest returns for its second year
The contest's online qualification test is now open to technicians from Honda dealerships. Finalists will earn a trip to Georgia…
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FlexPath ramps up VeriQual rollout amid latest capital raise, new hires
VeriQual is a patent-pending platform that delivers identity-verified credit prequalification, giving dealers and lenders a defense against fraud.
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PSB highlights July aftermarket product releases from Drag Specialties
Powersports Business highlights several new aftermarket product releases from Drag Specialties, including piston kits, a crank position sensor, and oxygen…
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Florida group expands into Harley’s heartland with acquisition of dealerships
Led by industry veterans Scott Fischer and John Greene, SFE brings more than 40 years of dealership expertise to the…
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Suzuki reveals 2026 GSX-8T and GSX-8TT sport standards with retro styling
Suzuki says the GSX-8T evokes the confident stance of classic standards like the T500 Titan, while the GSX-8TT channels late…
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Mid-year momentum: Strategic tax and financial planning for powersports dealers
Financial advisers Brad Stanek and Paulina Matel with The Stanek-Haack Group at Morgan Stanley review potential legislative changes that dealers…
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509 recalls over 200,000 helmets for head injury risk
More than 200,000 helmets sold under the 509 and 509 for Polaris brands are being recalled due to safety concerns…
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Racing legends, including Wayne Rainey, to be recognized at Laguna Seca
Riding aboard a custom-built Yamaha XSR900 GP, three-time 500cc World Champion Wayne Rainey will lead nine other racing legends through…
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Rollick adds more features to its lead engagement platform
Rollick's lead engagement platform, RollickNurture, will receive significant upgrades throughout the year to elevate consumer engagement and drive sales for…
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BRP tops $10M in investments towards its Ride Out Intimidation program
Since its inception in 2022, BRP has invested more than CA$10 million in charitable contributions to help combat global bullying…
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Australian dealer group finds buyers amid restructuring, majority of stores to stay open
Peter Stevens Motorcycles—long one of Australia’s largest multi-brand dealer groups—entered voluntary administration in May 2025 amid mounting financial pressure, according…
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Indian Motorcycle partners with indigenous artist on limited apparel line
Indian Motorcycle has launched a limited-edition apparel collection in collaboration with acclaimed Indigenous artist and designer Jeremy Arviso.
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