News
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The StaffJanuary 24, 2024
Yamaha Outdoor Access Initiative awards grants to advance e-bike trails
SORBA Woodstock of Georgia secures funding and equipment to enhance trail systems and the Sage Trail Alliance will be assisted…
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The StaffJanuary 24, 2024
Parts Unlimited names sales rep for Southeast region
Parts Unlimited has hired Devlin Howe to cover Tennessee, Kentucky and Virginia.
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The StaffJanuary 23, 2024
Bruce Schumacher announces retirement from LeMans Corp.
In his email to vendors, Schumacher says he has enjoyed his time at LeMans, where he spent 35 of his…
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The StaffJanuary 23, 2024
Ducati reveals Desmo450 MX prototype model
Ducati MX rider Alessandro Lupino will take part in all the rounds of the Italian Championship, as well as in…
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The StaffJanuary 23, 2024
Maximize your visibility in the online purchase journey
Even if most shoppers jump between marketing channels and may not follow a direct path to purchase, there are a…
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The StaffJanuary 23, 2024
RideNow PowerSports of Pennsylvania closes
The dealership opened in Bristol last spring, and the business was largely emptied and signs were taken down after the…
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The StaffJanuary 23, 2024
Ricky Brabec wins second Dakar Rally
In 2020, the Californian became the first American to win the motorcycle class in the grueling event, and four years…
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The StaffJanuary 23, 2024
Honda offers highest-ever Red Rider Rewards for 2024 MotoAmerica Racing
The new season of the AMA’s professional road racing national championship will see Red Riders competing for an available total…
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The StaffJanuary 18, 2024
BRP announces organizational restructuring, appoints executive leadership
The Powersports and Marine Groups have been combined under one leadership to enable the teams to leverage functional expertise stemming…
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The StaffJanuary 18, 2024
North Carolina Motorcycle Dealers Association warns of possible dirtbike theft ring
The North Carolina Motorcycle Dealers Association (NCMDA) has warned its members of a major theft ring in North Carolina and…
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