News
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The StaffFebruary 22, 2024
Attack Yamaha Racing takes on Daytona 200 with Xavi Fores
Xavi Fores will head Yamaha's campaign for top honors aboard the Yamaha R6 at the Daytona 200. The 2023 MotoAmerica…
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Madelyn HubbardFebruary 21, 2024
Ski-Doo reveals 2025 lineup at Global Product Reveal in Quebec
Powersports Business joined Snow Goer magazine in Quebec, Canada, this week to attend the 2025 Ski-Doo Global Product Reveal.
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The StaffFebruary 21, 2024
Florida dealer purchases bankrupt Cake’s U.S. inventory of e-bikes
Michael Joyce, managing partner of Emoto, an e-bike dealership in St. Petersburg, Florida, was recently interviewed by tech startup website…
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The StaffFebruary 21, 2024
Lucas Oil names CEO and president
The company has announced the promotion of Morgan Lucas to chief executive officer and Katie Lucas to president.
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Madelyn HubbardFebruary 21, 2024
Together, spouses handle it all at Panama City dealership
Jennifer Moore discusses working with her spouse and how she runs the service department.
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The StaffFebruary 21, 2024
Triumph unveils 2024 Tiger 1200
The 2024 Tiger 1200 family features refinements to the engine, enhanced comfort and ergonomics, improved cornering ground clearance, a reduced…
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The StaffFebruary 21, 2024
LCC Powersports founder William Heishman passes
He was known as “Wild Bill” throughout Missouri and parts of metro Kansas City, not only for his racing career…
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The StaffFebruary 20, 2024
MIC: One day left to comment against tariffs on powersports products and parts
The MIC is urging manufacturers and distributors to voice their opposition to the tariffs by February 21.
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The StaffFebruary 20, 2024
Serial swindler busted after hitting multiple powersports dealerships
PSB's 2023 Best In Class dealership award winner Simply Ride in Eden Prairie, Minnesota, was one of Wooten's victims.
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The StaffFebruary 20, 2024
Polaris’ Trails Grants application deadline for Spring is Mar. 1
Since the start of the Trails Grants Program in 2006, Polaris has supported more than 370 ATV, off-road and snowmobiling…
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