Distributors/Aftermarket
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Nick LongworthMarch 18, 2021
Dual sport touring company launches
A group of long-time motorcycle industry insiders have formed a new company called Speed & Sport Adventure, LLC, that will…
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Dave McMahonMarch 17, 2021
AFT adds Official Windshield partner
Progressive American Flat Track and Memphis Shades have signed a multiyear partnership that will see the brand serve as the…
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Nick LongworthMarch 17, 2021
Nifty 50 awards announced, winners promote nominations
In February Powerports Business unveiled its annual Nifty 50 top products and services list, all of which are available for…
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Nick LongworthMarch 17, 2021
Dayco sponsors Canadian Snowcross
Dayco has announced a partnership with the Canadian Snowcross Racing Association (CSRA) for the 2021 race season that kicked off…
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Nick LongworthMarch 16, 2021
Garmin announces new powersports products
Garmin has announced its entrance into the powersports market with a trio of products to help recreational riders roam the…
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Dave McMahonMarch 14, 2021
Brake company launches direct-to-consumer website
Hayes Performance Systems in Mequon, Wisconsin, parent company of Hayes Brakes and braking systems manufacturer for powersports vehicles, has launched…
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Dave McMahonMarch 11, 2021
LIQUI MOLY announced as presenting sponsor of 9th Annual PASMAG Tuner Battlegrounds Championship
LIQUI MOLY will be the presenting sponsor for the ninth annual championship of PASMAG’s Tuner Battlegrounds (TBG). PASMAG’s Tuner Battlegrounds…
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Dave McMahonMarch 11, 2021
Final call for 40 Under 40 nominations
The debut of the 2021 Powersports Business 40 Under 40 program that will honor top-performing dealership staff has been well…
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Dave McMahonMarch 10, 2021
Find It Now GPS sponsors 2021 Pro Watercross season
Pro Watercross has announced Find It Now (FIN) GPS – the world leader in security for the Powersports Industry since…
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Dave McMahonMarch 10, 2021
VP Racing fuels develops new trials fuel for motorcycles
VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, has announced the launch of VP Trials…
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