Dealers

Torque Group’s Platinum-level sponsorship includes branding on several one-of-a-kind programs at the Powersports Business Dealership Honors Awards night during the Accelerate Conference.

The company, which will begin selling its electric motorcycles in the U.S. at the end of this year, is the first in the industry to announces its plan to utilize Telsa's NACS charging system.

Suzuki has announced the returning RM-Z motocross models and youth DR-Z125L and QuadSport Z50 models to its 2024 lineup.

The Buell Freedom Edition Hammerhead 1190 sport bike, available July 1, celebrates independence and the company's anniversary.

Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform, these new models are designed to deliver a fun, agile, and confidence-inspiring ride for riders of all ages and experience levels.

The marketing effort will build awareness and brand affinity among both direct-to-consumer and business-to-business audiences and help support the Greenger dealer network.

Polaris has upfitted four Polaris RANGER XP 1000's with premium outdoor tools for its Polaris Homestead Hero campaign that celebrates hardworking landowners. One of the side-by-sides will be given away to a lucky winner.

Along with its returning CRF models, Honda also announces the return of the sport-naked CB300R and Pioneer 700 side-by-side.

CPSC has issued EGL Motor multiple notices of violations for its failure to comply with its federal requirements that were originally approved on October 30, 2017.

Powersports Business Editor Brendan Baker speaks with CJ Lammers, president of SBT, about the current PWC market and where it may be headed.