ATV
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Nick LongworthMay 19, 2021
SVIA ‘ATV Safety Week’ begins
The ATV Safety Institute (ASI) will be providing free ATV Safety classes during ATV Safety Week, May 15-23, 2021, sponsored…
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Nick LongworthApril 22, 2021
Arctic Cat announces new model year 2022 ATV
Arctic Cat has announced a new ATV as part of its model year 2022 lineup available for dealerships in July. The…
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Dave McMahonJanuary 26, 2021
Polaris Q4: Sales increase 24% year-over-year
Polaris has released its Q4 2020 financial and operational results, reporting an adjusted sales increase of 24% to $2.156 billion,…
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Dave McMahonJanuary 14, 2021
Yamaha announces 2021 side-by-side and ATV bLU cRU race support
Yamaha has announced a pledge of more than $130,000 in side-by-side (SxS) and ATV bLU cRU championship racing bonuses for the 2021…
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Dave McMahonJanuary 13, 2021
ATV, side-by-side sales strong in Southwest: report
While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile…
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Dave McMahonJanuary 5, 2021
After nearly four decades in powersports, Boderman shifts into new Honda role
Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new…
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Dave McMahonDecember 2, 2020
Off-road vehicle manufacturer adds industry veteran as VP of Operations
A rising manufacturer of ATVs and side-by-sides has added to its executive board by hiring a familiar face to many…
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Dave McMahonDecember 1, 2020
U.K.: Club Polaris launches community for enthusiasts
Designed to bring together the community of recreational off-road riders, Club Polaris allows Polaris customers in the U.K. to stay…
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Dave McMahonDecember 1, 2020
Dealership owners buy 1,300 acres with plans for ORV park
“We’re excited by the opportunity to create an off-road destination that is accessible by area trail networks and that increases…
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Dave McMahonNovember 20, 2020
Suzuki creates separate companies for Motorcycle/ATV, Marine in U.S.
Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it…
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