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Huel brings more than 30 years of experience to the manufacturer of premium, custom-built motorcycle seats.

KBS Coatings has introduced XTC Silicone Zinc Primer and XTC Xtreme Temperature Coating to provide durable and long-lasting finishes on exhaust systems.

Parts Unlimited hires Dale Kiley-Schaefer, who has sales and parts management experience at the dealer and retail levels, as the new AMS Brand Manager.

Brad Richards, Harley-Davidson’s VP of design, knows he needs to keep an ear to the ground about what’s happening in the custom and culture scenes so Harley’s products stay relevant in an ever-evolving landscape.

According to Fox 9 KMSP, salesmen from Simply Ride of Eden Prairie have been credited with saving the life of a recent customer.

The Class of 2023 for the Motorcycle Hall of Fame is Rita Coombs, Ryan Dungey, Barry Hawk, Grant Langston and Travis Pastrana.

The company, which will begin selling its electric motorcycles in the U.S. at the end of this year, is the first in the industry to announces its plan to utilize Telsa's NACS charging system.

The gas L5 RVR (Rover) and the lithium-electric version - the AMP RVR - will begin production in August.

Suzuki has announced the returning RM-Z motocross models and youth DR-Z125L and QuadSport Z50 models to its 2024 lineup.

The Buell Freedom Edition Hammerhead 1190 sport bike, available July 1, celebrates independence and the company's anniversary.