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The StaffDecember 21, 2023
PSB highlights December aftermarket products
Powersports Business shares aftermarket products from Dunlop, Drag Specialties, Moose, R&G and Rocky Talkie.
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The StaffDecember 21, 2023
AFT, Mission Foods extend title sponsorship deal for fourth year
Mission Foods has been one of the most active and influential sponsors of Progressive American Flat Track since making its…
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The StaffDecember 20, 2023
Segway Powersports to display the Super Villain at CES in January
Segway Powersports is gearing up to display its highly anticipated side-by-side at the upcoming Consumer Electronics Show (CES), January 9-12,…
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The StaffDecember 20, 2023
BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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The StaffDecember 20, 2023
Royal Enfield reveals Shotgun 650
Royal Enfield says the Shotgun 650 is designed to be a blank canvas on which the rider can inscribe their…
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The StaffDecember 20, 2023
Kawasaki reveals 2024 Mules, teases new Ridge UTV
Kawasaki announced its 2024 Mule family of side-by-sides, including the 4010 4×4 series and the compact SX series. The company…
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The StaffDecember 20, 2023
MSF and ATV Safety Institute share rider safety tips
As customers gift electric bikes, dirt bikes and ATVs during the holiday season, the MSF and ATV Safety Institute share…
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The StaffDecember 20, 2023
Spirit of Sturgis TT race added to Sturgis Rally and AFT schedule
The race is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis…
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The StaffDecember 19, 2023
Massimo Group files for IPO, plans to raise $25 million
The Texas-based company was founded in 2009 and, according to its Nasdaq filings, booked $100 million in sales for the…
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The StaffDecember 19, 2023
CFMOTO and Potential Motors announce industry-first ADAS technology for OHVs
The innovation program marks the first commercial integration of Potential’s AI-trained Terrain Intelligence technology and Off-Road OS control system into…
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