Latest News
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The StaffJanuary 9, 2024
Verge claims TS Ultra is ‘world’s first motorcycle with sense of sight’
Verge Motorcycles has upgraded its flagship model, the Verge TS Ultra, with a multitude of cameras and radars that use…
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The StaffJanuary 9, 2024
Triumph reveals 2024 Daytona 660
The Daytona name has appeared in various iterations of Triumphs over the years and returns in 2024 with the 660,…
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The StaffJanuary 9, 2024
Greenger Powersports names district sales managers
Industry veterans Randy Valade and Drew Hall have been appointed Southwest and Southeast district sales managers.
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The StaffJanuary 9, 2024
Muc-Off now distributed by Parts Canada
Muc-Off is a well-known brand in Canada that produces innovative powersports and bicycle maintenance products developed at its in-house R&D…
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Madelyn HubbardJanuary 4, 2024
Dealer adapts to changing industry, retains long-tenured employees
Besides the hire of the latest department manager, most employees have worked at the dealership for over a year and…
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The StaffJanuary 4, 2024
Former Harley dealer creates Old Bike Barn Museum
The former Harley dealer didn’t originally intend to start a museum, but his collection kept growing and now includes more…
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The StaffJanuary 4, 2024
MIC highlights 2023 accomplishments
In its recent RideReport, the MIC shared accomplishments regarding government relations, its Ride With Us platform, industry statistics and technical…
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The StaffJanuary 4, 2024
Harley reveals 2024 models, additional bikes launching Jan. 24
The limited-production 2024 models from the CVO line and more new Harley models will be revealed with a special launch…
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The StaffJanuary 4, 2024
Sturgis Buffalo Chip joins AIMExpo to bring ‘Spirit of the Chip’ to Vegas
AIMExpo and the Sturgis Buffalo Chip are joining forces to bring the Spirit of the Chip to the 2 Wheel…
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The StaffJanuary 4, 2024
BDR shares economic impact of its routes
The report shows that BDR's efforts are growing the industry by creating new adventure riders and driving motorcycle sales. The…
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