Latest News
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Zero Motorcycles announces 2021 Cash for Carbon motorcycle trade-in program
Zero Motorcycles has announced the brief return of its most successful incentive program, Cash for Carbon. The recent surge in…
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Polaris establishes $5 million partnership with National Forest Foundation
Polaris has announced a new partnership with the National Forest Foundation (NFF), through which the Polaris Foundation will donate $5…
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Oregon Gov. blocks lane splitting bill: report
Despite bipartisan support and overall public approval, Oregon will not be approving lane-splitting legislation after all. “I have several concerns…
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BRP reports fiscal Q1 results, 39% YOY retail growth
BRP has reported its financial results for the three-month period ended April 30, 2021. All financial information is in Canadian…
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S&S Cycle hires new president, CEO
A longtime Harley-Davidson executive has been named the new president and CEO of Wisconsin-based S&S Cycle, replacing departed former president…
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Suzuki announces 2022 Hayabusa
Suzuki has announced an all-new Hayabusa that melds two generations of refinement resulting in its quickest, most technologically advanced and…
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BMO analyst models BRP side-by-side revenues rising 40 percent in fiscal Q1
With BRP scheduled to announce its fiscal Q1 2022 (April) earnings on June 3, BMO Capital Markets analyst Gerrick Johnson…
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Dealer posts Yamaha letter informing price increases: Facebook
After a year of nearly unprecedented demand for powersports machines coupled with quelled inventories, one dealership has informed its customers…
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SBA issues statement on closure of PPP loan program
U.S. Small Business Administrator Isabella Casillas Guzman has issued the following statement on the closure of the Paycheck Protection Program…
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USMCA announces Certified Coaches Tower at 2021 AMA Amateur National Motocross Championship
As part of its dedicated support of the US Motorcycle Coaching Association (USMCA), MX Sports has announced the addition of…
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Premier Marine, Carlson Motorsports announce partnership
Carlson Moto has announced Premier Marine as the team’s newest sponsor for the upcoming 2021 Championship Off-Road season. According to…
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Harley-Davidson Pan America ‘selling instantly’ upon dealer arrivals: report
While the Harley-Davidson Pan America begins to arrive at Milwaukee-area dealerships (near Harley’s corporate headquarters), excitement continues to grow as…
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RumbleOn announces three-year sponsorship of Sturgis
RumbleOn has announced it will be an official sponsor of the infamous Sturgis Motorcycle Rally for another three years, and…
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Rockford Fosgate announces new powersports camera
Rockford Fosgate has added more performance to the recently released STG5 and STG6 SXS audio systems with the launch of the new MX-CAM –…
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Polaris names Chris Wolf chief product excellence, quality and safety officer
Polaris has announced that Chris Wolf has been named to the role of chief product excellence, quality and safety officer.…
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NHTSA offers safety tips for Motorcycle Awareness month’s end
As many motorcyclists begin their season around their nation, most dealerships know that May was Motorcycle Awareness Month. According to…
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Progressive IMS Outdoors Tour partners with Strider, All Kids Bike to promote youth ridership
Progressive IMS Outdoors has announced two new partnerships with Strider and the non-profit organization All Kids Bike to lead a…
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Red Line Synthetic creates new powersports coolant
Red Line Synthetic Oil has announced the launch of its new powersports antifreeze/coolant, SuperCool BoilGuard Fortified with WaterWetter. According to…
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Husqvarna recalls 2020 motorcycle due to possible fuel line abrasion
KTM North America has issued a recall due to a fuel line fault on both fuel lines located on the…
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MotoCar FITE Klub 2.0 show date set for Travelers Rest Speedway
Digital streaming service FITE TV has announced the return of ‘MotoCar FITE Klub’ featuring Jeremy McGrath, Chad Reed, Brian Deegan,…
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