Can-Am X-Team racer Cody Miller made history at the inaugural Camp Coker Bullet Grand National Cross Country race in Society Hill, S.C., becoming the first racer to win a 4x4 ...

Trakmotive announced the recent hiring of Jeff Gagliano as the new powersports sales manager for Advanced Innovative Technology (AIT) and the TrakMotive brand of CV axles for the ATV and ...

San Diego-based Maxima Racing Oils has introduced a new viscosity to its already comprehensive line of side-by-side-specific lubricants. Maxima now offers SXS SYN 10W-50, a 100 percent synthetic engine oil, ...

New addition at Brewer Cycles leads to more sales For those who venture off about one mile east of Interstate 85 in Henderson, North Carolina, a gem of a powersports ...

Suzuki reports overall growth of 32 percent in month If repeat news is good news, then Suzuki Motor of America Inc. (SMAI) scored another win, with the month of March ...

Improved response to dealers behind new distribution method Kolpin Outdoors, an aftermarket accessory company based in Plymouth, Minn., has decided to change its distribution model in 2016. Prior to this ...

Aegis Powersports announced that its full suite of powersports F&I products are now available to powersport dealers in Texas. Aegis Powersports offers products through a stable online platform that touts ...

Consumer financing agreement continues for new, used Suzuki models Synchrony Financial in May announced a multi-year renewal of its program to provide consumer financing for Suzuki Motor of America powersports ...

Company’s cooler bag was a 2016 Nifty 50 winner Nelson-Rigg has been producing soft motorcycle luggage, apparel and motorcycle covers for more than 40 years, and this year marked the ...

Atlanta dealership owner, 17-time champion going out with a bang Sea-Doo X-TEAM watercraft racer Dustin Farthing is dedicating his final season of racing to Children’s Healthcare of Atlanta by donating ...