One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA USA has released details of the 2021 Xtrainer. This model ...
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An 800 percent increase in e-commerce queries from dealerships during COVID-19
As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a streamlined online presence and operations process. With many showrooms closed ...
Read More »Study reveals top OEM brands for dealership website responses
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between ...
Read More »Ex-BMW, H-D, Triumph exec lands with KYMCO USA
KYMCO USA, Inc. announced that a 25-year veteran of the powersports industry with stops at such companies as BMW Motorrad, Harley-Davidson, Triumph and Zero Motorcycles is joining the company as ...
Read More »BRP announces 90-day warranty extension for all products
BRP has decided to make the current period a little more bearable by announcing a 90-day extension to all of its manufacturer limited warranty, expiring between March 15 and June ...
Read More »Polaris, Vikings team up for healthcare worker support with hat
Polaris and the Minnesota Vikings have partnered to create a limited edition Unite The North hat in recognition of healthcare workers on the frontlines during the COVID-19 pandemic. All proceeds ...
Read More »E-bike evolution: Dealerships offer lightweight options
With nearly 10 percent of franchised powersports dealerships adding electric bicycles to their showroom floors, Powersports Business staff reporter Nick Longworth checks in with a handful of operators to learn ...
Read More »Bike donation to nurse after theft brings goodwill
The following report from Powersports Business staff reporter Nick Longworth describes how a local dealership stepped in during COVID-19 to assist a nurse whose motorcycle had been stolen. As the ...
Read More »BRP implements temporary salary cuts in light of COVID-19
BRP has announced a series of additional measures in light of the COVID-19 pandemic. After slowing down and temporarily suspending manufacturing at all of its powersports and marine operations sites ...
Read More »Yamaha’s Georgia factory donates to COVID-19 relief
Yamaha Motor Manufacturing Corporation of America in Newnan, Georgia, has donated supplies including 380 respirators, 49,000 gloves, 325 Tyvek suits, and 18,000 alcohol wipes to the Piedmont Newnan Hospital as ...
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