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One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA USA has released details of the 2021 Xtrainer. This model ...

As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a streamlined online presence and operations process. With many showrooms closed ...

The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between ...

KYMCO USA, Inc. announced that a 25-year veteran of the powersports industry with stops at such companies as BMW Motorrad, Harley-Davidson, Triumph and Zero Motorcycles is joining the company as ...

BRP has decided to make the current period a little more bearable by announcing a 90-day extension to all of its manufacturer limited warranty, expiring between March 15 and June ...

Polaris and the Minnesota Vikings have partnered to create a limited edition Unite The North hat in recognition of healthcare workers on the frontlines during the COVID-19 pandemic. All proceeds ...

With nearly 10 percent of franchised powersports dealerships adding electric bicycles to their showroom floors, Powersports Business staff reporter Nick Longworth checks in with a handful of operators to learn ...

The following report from Powersports Business staff reporter Nick Longworth describes how a local dealership stepped in during COVID-19 to assist a nurse whose motorcycle had been stolen. As the ...

BRP has announced a series of additional measures in light of the COVID-19 pandemic. After slowing down and temporarily suspending manufacturing at all of its powersports and marine operations sites ...

Yamaha Motor Manufacturing Corporation of America in Newnan, Georgia, has donated supplies including 380 respirators, 49,000 gloves, 325 Tyvek suits, and 18,000 alcohol wipes to the Piedmont Newnan Hospital as ...