In celebration of Military Appreciation Day on January 14th at Petco Park in San Diego, Suzuki Motor of America donated a brand new 2017 Suzuki RM-Z250 to be auctioned off ...

Now in its 15th year in the U.S., brand brings youth into stores Since SSR Motorsports was founded in 2002, the company has constantly evolved. Now, with a steady foothold in ...

Company updates 2017 offerings  Western Service Contract, fueled by McGraw Powersports, has big plans for the rest of 2017. For nearly 40 years the company has provided extended protection for ...

Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports DEALER Seminars @ AIMExpo, the annual dealer educational sessions held ...

Race makes its debut at U.S. Bank Stadium I’ve been pretty lucky to have traveled to Supercross races over the past three years. In 2014, I went to the Oakland ...

Boswell’s H-D adds new retail outlet in Nashville’s Marathon Village  While it’s known as the “Heart of Country Music,” Nashville, Tennessee, also plays home to Boswell’s Harley-Davidson’s sixth and newest ...

The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager for the MIC Events team that produces AIMExpo. Her responsibilities ...

U.S. Motorcycle Coaching Association kicks off in Dallas The U.S. Motorcycle Coaching Association had its first-ever Summit in February. Launched by principals Mark Blackwell, Jon-Erik Burleson and Jeff Emig, the USMCA has ...

Bad Boy also renamed Textron Off Road Textron Inc. has been making inroads into the powersports industry since it acquired the Bad Boy brand of electric side-by-sides in 2010, but ...

Sandhills Cycle Center, Inc. has been sold to two different dealerships.  Sandhills Cycle Center, Inc. was formed in 1972 by Jimmy Melton, Sherril Lee and Charles Auman Jr. In 1988, ...