The Sullivans Inc. 2017 Spring Catalog is fresh off the press. Dealers can order some of the bestselling offerings in powersports, including Joe Rocket, HJC, O’Neal, Rapid Transit, Nelson Rigg ...

Five-year-old brand adds dealers, distributors Five years ago, the Galley family launched Hornet Outdoors with only a handful of products. But the brand has quickly grown, with more than 70 ...

ERX proves and idea setting for all-new ZR 200, 120  We continue to hear chatter about how to get more kids involved in riding. Well, Arctic Cat managed to pull ...

Victory closure allows Polaris to focus more on other brands When Polaris announced in early January that it was shutting down its Victory Motorcycles brand, the industry was aghast.  Most ...

Onatrio-based ARGO announced the shuffling of two of its top district sales managers as part of a Canadian territory realignment designed to further cement the company’s aggressive growth trajectory. Effective ...

The Motor Company increases focus on growing the sport It was just over three years ago that Harley-Davidson unveiled the Street 500 and 750 models at EICMA in Milan, Italy. ...

In celebration of Military Appreciation Day on January 14th at Petco Park in San Diego, Suzuki Motor of America donated a brand new 2017 Suzuki RM-Z250 to be auctioned off ...

Now in its 15th year in the U.S., brand brings youth into stores Since SSR Motorsports was founded in 2002, the company has constantly evolved. Now, with a steady foothold in ...

Company updates 2017 offerings  Western Service Contract, fueled by McGraw Powersports, has big plans for the rest of 2017. For nearly 40 years the company has provided extended protection for ...

Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports DEALER Seminars @ AIMExpo, the annual dealer educational sessions held ...