India-based OEM announces expansion plans at EICMA Hero MotorCorp Ltd, the world’s largest manufacturer of two-wheelers, announced at EICMA in Milan, Italy, that it plans to enter the U.S. and ...

BRP and Mossy Oak have concluded a joint marketing agreement to bring the ultimate powersports experience to hunters and outdoor enthusiasts. “You’d be hard-pressed to find a hunter or land ...

Bell Helmets and Pro Circuit Racing announced a partnership in which Bell will be the official helmet for the 250 team. “Bell has 60 years of experience innovating powersports and ...

The STI Outback lineup now offers even more choices for owners of UTVs and ATVs. The new Outback XLT tires add four new sizes, including 30/9-14, 30/11-14, 30/9-17 and 30/11-17. ...

‘Make Life a Ride’ brand concept store is worldwide first For more than 90 years, BMW Motorrad has created innovative products to provide novice and experienced riders with sheer riding ...

‘Upbeat’ industry bodes well for annual event Jim Betlach found himself in the sticker printing business as he ramped up the marketing and promotional efforts for the 15th annual V-Twin ...

1. Can-Am unveils 2015 off-road lineup 2. Yamaha unveils 6-seater Viking VI, starting at $12,799 3. Hi-tech SKULLY helmet offering financing option 4. 2015 Polaris RZR XP 1000 and RZR ...

Team Arctic cross-country racers rang in the New Year with a crushing performance at the USXC J&K Marine 200 in Detroit Lakes, Minn., scoring wins in 16 of 19 classes ...

BRP makes it easy for owners of older Ski-Doo snowmobiles to upgrade to the latest front suspension with the RAS 2 Front Suspension kit. This kit delivers the RAS 2 ...

No respondents expecting sales decline in 2015   The industry is expecting to close out the year with strong sales, according to a survey conducted by GE Capital, Commercial Distribution ...