Backcountry guru Rasmussen to direct sales and marketing   FXR Racing has announced the reorganization and restructuring of its Western U.S. sales. FXR has contracted Rasmussen Style Sales Management (RSSM), ...

Southern California Motorcycles invites riders and enthusiasts of all ages as well as their family and friends to a Spring Open House and 15th anniversary celebration. The event will take ...

‘Swift water adventure craft’ designed to get riders through a variety of waterways The AlumaSki is not your average modern personal watercraft. Sure, it has a jet pump and PWC-style ...

New gear bag company gets off to a strong start with Parts/Drag With less than a year of sales under its belt, American Kargo is certainly one of the newest brands on ...

Yamaha Motor Corporation, U.S.A., was awarded the 2015 FinOvation Award from Farm Industry News magazine for its Viking VI side-by-side. The FinOvation Award is designed to celebrate the spirit of ...

Sun Enterprises shines in post-sale efforts At powersports dealerships across the country, along with a new machine, first-time buyers of off-highway vehicles leave the store with information on safety training ...

Salesman launches his own Facebook page to attract sales Though Kenny Enloe has sold more than 800 bikes in his first four years as a Harley-Davidson salesman, he’s not one ...

K&N returns as the official filter of the 2015 Geico Motorcycle AMA EnduroCross Series. “We thoroughly enjoyed our first year of involvement with EnduroCross,” said Caitlin Clement, series and track ...

The AMA Motorcycle Hall of Fame announced that a famous motorcycle has been added to its permanent collection: the 1970 Husqvarna 400 Cross that AMA Motorcycle Hall of Fame Legend ...

New knee guard among top sellers for Parts Unlimited house brand Spring has a different meaning for motocross brands than it does for those in the on-road motorcycle segment. For ...