Columns
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February 12, 2007: How a $400 discount turns into a $400,000 loss
“What’s the big deal?” the salesperson asked his dealer principal. “It’s only a $400 discount.” Is this the culture in…
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OPINION – The Harley bubble has not burst, but it has changed
For the past 15 years or so the most common question in the industry, or to the industry from those…
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OPINION – All indicators point to an inept sales force
Three wide-open rows in the front of a packed grandstand moments before the start of a motorcycle dirt race were…
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February 12, 2007: How a $400 discount turns into a $400,000 loss
“What’s the big deal?” the salesperson asked his dealer principal. “It’s only a $400 discount.” Is this the culture in…
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How to increase your store’s tire penetration – January 22, 2007
Do you measure your tire penetration? Tire penetration is the ratio of the number of tires a dealership sells compared…
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January 22, 2007: How to increase your store’s tire penetration
Do you measure your tire penetration? Tire penetration is the ratio of the number of tires a dealership sells compared…
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OPINION – Why the powersports industry is not the car business
There is a lot more than just the number of wheels that set us apart. To be sure, we have…
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OPINION – What should be rated the highest in surveys
It’s the 21st century’s version of the downtown coffee shop, minus the stained counters, grouchy waitresses and post-caffeine withdrawal. It’s…
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OPINION – Passion and profitability: both are key to the industry
We are a business of enthusiasts. We have to be, our product would not make it on logic alone. It…
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OPINION – Bits and pieces of 2006 worth cherishing
In the old days, they called it the cutting room floor. That’s where all the “gems” of long-winded reporters would…
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