Service Providers
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Would your ‘window display’ bring me into your store?
During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was…
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Innovation (cubed) Part 2
Define, develop, deliver. In today’s world innovation is necessary in all three stages of a product or service launch. Here…
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Your social presence: Are you being social or spamming?
With more than 72 percent of adults on social media sites, if you’re not active on the main social media…
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Thanksgiving
“I may not be where I want to be, but I’m thankful for not being where I used to be.”…
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CRM — An OEM/Dealer/Consumer love triangle
Let’s start with the commonly-accepted definition of CRM – Customer Relationship Management – and take a fresh look at it.…
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Innovation (cubed) Part 1
Powersports companies must define, develop and deliver innovative products and services with increasing speed to stay competitive today. I call…
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If it’s not about driving sales, then what is it about?
The inaugural AIMExpo is right around the corner, and we’re dotting our i’s and crossing our t’s getting prepped for…
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Objections, what objections?
“Success is not what you have, but who you are” — Bo Bennet Invariably at some time during my dealer…
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Part 2: Tips for powersports startups and launches
Editor’s Note: This is the second in a two-part series of blogs from consultant Gary Gustafson, featuring tips for powersports…
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Get revved up for AIMExpo
All of us at ARI at very excited about the inaugural launch of AIMExpo coming up next month in Orlando.…
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