Service Providers
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Considerations, Aggravations and Actions
“Drive thy business, or it will drive thee.” — Benjamin Franklin This month I thought we’d look at a new…
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Social Media 101: Social media and dealership events
How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies…
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Target mobile shoppers with paid search
Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and…
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4 Steps + 60 Days = Fahrenheit 451
“A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon. Breach…
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What’s in your dealership DNA?
“The starting point of all achievement is desire.” — Napoleon Hill According to Webster, DNA is the fundamental and distinctive…
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Buy low, sell high — Observations on company acquisitions
Separate the company value from the sweat equity Some of the work spent building a business will not be recovered…
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Social Media One-on-One for Dealers: Which social media channels work for your dealership?
In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should…
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Beacons enable hyper-targeted in-store offers
While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept…
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Barriers
“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris…
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Social Media One-on-One for Dealers: Where does your dealership start?
In order to choose which social media platforms your dealership should explore, you first need to understand why social media…
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