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Service Providers

Create a new revenue stream in time for spring

In visiting with many dealerships over the past several months, I’ve interrupted my fair share of card games, ”Just killing time until the season breaks,” I’m told. So, why not put the cards down and create a new opportunity for your dealership in time for riding season?

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Internet inquiries: Respond by e-mail or telephone?

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone?

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Building your website traffic through search engines

The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site.

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