BY SCOTT HOCHMUTH The buzzword phrase “customer experience” is a popular concept in business today and is the result of every point of contact between the customer and the seller ...

BY LAUREN LABUNSKY Artificial Intelligence (AI) has been a hot topic lately in the digital world, and for good reason. While in theory it may seem complex or even a ...

BY TONY GONZALEZ Parts and Accessories has been one of the major topics of conversation in Garage Composites 20-Clubs, at our Workshops, and when we go to consult in-dealerships. More ...

BY SCOTT HOCHMUTH Every dealership wants to achieve full potential with all groups of customers and riders.  Unfortunately, however, one particular group of riders continues to elude many dealers: women. Although ...

BY KENSEY EDWARDS We’ve said it before - and we will probably say it again - the Internet has changed how buyers shop. It’s the explanation for so many of ...

BY LAUREN LABUNSKY Email marketing is a digital strategy that has stood the test of time in the online world, and one of the main reasons for that is its ...

BY SCOTT HOCHMUTH Walking into Brother Moto, in the heart of downtown Atlanta, is unlike entering any other motorcycle dealership in the Southeast. Crossing the threshold incites a rush to ...

BY KENSEY EDWARDS In our industry - the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and ...

BY LAUREN LABUNSKY In many situations we would agree with this phrase, but when it comes to the growth of your business — remove it from your vocabulary. Whether it’s ...

BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks - and while it’s great that we can know how many people clicked to ...