The consumer is looking for permission, an excuse, anything that can help them to justify their new purchase. They want to go home, or to their friends and families and brag about how they could not pass it up.
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Consider noncompetes when making key business decisions
An agreement not to compete prevents an individual from competing in a particular business or otherwise competing. Many people feel instinctively that such an agreement must be illegal. Under the ...
Read More »Chronicles of a price shopper
DENVER – The whole “Men are from Venus, Women are from Mars” concept definitely has its place in retail. That’s my conclusion after a recent dealership visit that was part of ...
Read More »Focus on running effective, lead-generating advertising
A phrase commonly heard at Dealership University is “recession-proof your dealership.” While that sounds great, I believe many dealers hear that phrase and overwhelmingly think.” In this economy, I don’t ...
Read More »You can’t have a bad day…
Each of our 20 groups has a private e-mail system so they can discuss business issues with other group members. The other day I realized how negative the e-mails had ...
Read More »A recession is a terrible thing to waste
If history repeats itself, then what can be learned from prior recessions? Studies have shown businesses that increased or maintained advertising, development and growth initiatives during a recession do significantly ...
Read More »The critical issue of marketing in today’s environment
To use an expression from a colleague of mine, do you mind if I borrow your brain? I’m in the midst of forming a panel for our upcoming Powersports Business ...
Read More »How to keep key employees without raising their salary
In the current difficult economic environment, equity incentives may offer a way to retain and encourage valuable key employees without additional expense. Such incentives can take an almost infinite variety ...
Read More »A group with cash & looking to buy
Despite April’s overall U.S. retail sales being down about 9 percent compared to the year-ago period, there’s a group with a decent amount of money burning holes in their pockets: ...
Read More »Motorcycle market share rumblings
As first-quarter earning statements have trickled out over the past several weeks, one thing has certainly become evident: There are some huge market share rumblings going on. Certainly that appears ...
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