Blogs
-
Heads up on a new federal regulation that will impact dealerships
Dealerships gearing up for the spring and summer selling season should remember a new federal regulation that is going into…
Read More » -
Hooking the next walk-in customer
Why does a consumer care about you or your dealership? In truth, he or she doesn’t — at least not…
Read More » -
Thoughts on how to transfer a dealership to a family member
For the past several of months we have talked about creating different classes of equity for the purpose of granting…
Read More » -
Holding a high-tech motorcycle piston in your hand
Imagine you’re shopping for a motorcycle and visit two dealerships. At the first dealership, the salesperson tells you all about…
Read More » -
An educated guess, or a history of success?
Who are you marketing to? The answer to this question shapes your entire campaign, yet is overlooked too often. Of…
Read More » -
A behind-the-scenes look at Triumph’s dealer meeting
ORLANDO, Fla. — Usually it’s the new bike model that gets unveiled at the dealer meeting. You know, where the…
Read More » -
Harsh jabs for Obama
INDIANAPOLIS — President Obama received some harsh jabs from the U.S. Chamber of Commerce’s chief economist during the Motorcycle Industry…
Read More » -
Memorable companies/products at Dealer Expo
Along with the lack of trade-show models, which I personally wasn’t disappointed about, the overall supplier attendance at the Dealer…
Read More » -
Uncovering the golden nugget at Dealer Expo
It’s hard to own up to this, but here goes: In a sea of parts and accessories at the recently…
Read More » -
A dealer example to follow
After being in business for nearly 40 years, it’s easy to go through the motions, but a dealer I recently…
Read More »