Ever get a call from a customer that wants to cancel their protection agreement because of your service department? Just a few days ago I listened to the voicemail of ...
Read More »Blogs
Opportunity is knockin’
The sure way to miss success is to miss the opportunity — Victor Chasles Here’s a riddle for you. Knock, knock. Who’s there? Opportunity. Don’t be silly, opportunity doesn’t knock ...
Read More »Sturgis shows the motorcycle industry is alive and well
Walking through the streets of Sturgis three short weeks ago, I was blown away. Having never been to the rally, I had made every attempt to mentally prepare for the ...
Read More »Generation Z: A force 20 million strong
Just when you think you have just cracked the code on managing members Generation Y, or more commonly known as Millenials, another generation is cropping up behind them. This new ...
Read More »Why redesign your store?
With the return of better times in powersports retail, many of you are coming into this topic as being either new to our industry as new retailers, you have been ...
Read More »Slow ride, taking it easy
A few weekends ago I had the opportunity to cross another industry “first” off my growing list — riding my first PWC. I’ve written about PWCs in the past, like ...
Read More »Cussing: What do women think?
Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements ...
Read More »Let’s talk about price
To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of ...
Read More »Why are F&I managers afraid of the phone?
If it wasn’t already obvious to you by now, I am a fan of money. In fact, my love of money has inspired all of my sales and presentation strategies. ...
Read More »The bounty in absorption
“Potential has a shelf life” — Margaret Atwood I flip television channels often (son of a gun, there are a lot of them!) and I seem to be landing on ...
Read More »