Blogs
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Six non-digital ways to increase your business
What? No social media. Stop social media? What are you thinking? That’s not what I’m saying. Please read more, and…
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The end of mass
Mass — we have been chasing it, advertising to it, selling towards it and building our businesses and brands to address…
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Overcoming objections
Just as important to listening to the customer when asking qualifying questions, we need to listen to our customers at…
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It is April. Welcome to the show!
Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players…
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What is Job 1 for your service department?
Although Ford has dropped its famous advertising campaign “Quality is Job 1,” according to Ford management statements, the OEM remains…
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How long are your customers waiting on the phone?
Recently I called a dealership, looking for a specific employee. The phone was answered promptly. I asked for the person…
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Digital advertising: The proof is in the data
A few months ago, I talked about the need for dealers to get more proactive about their marketing efforts. Now…
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From the Editor: Will recent positive trends bring strong year for dealers?
We’ve heard plenty of optimism heading into the riding season, starting with strong consumer attendance at the IMS shows. Moving…
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It is time to start doing
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it’s difficult…
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So you want to be a powersports entrepreneur?
With consumer confidence on the rise, you may be thinking now is the time to launch that idea, start that…
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