Blogs

We’ve heard plenty of optimism heading into the riding season, starting with strong consumer attendance at the IMS shows. Moving along to events tailored to dealers — first at the ...

Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it’s difficult not to get caught up in it all. But at ...

With consumer confidence on the rise, you may be thinking now is the time to launch that idea, start that company or build that exciting new product for powersports. It ...

Recruiting in a powersports dealership is challenging enough, and now a new bill making its way through the California legislature could in fact make it even more challenging. This new ...

Take a break from your day and make sure that you are ready for spring as we start the 2017 selling season. I didn’t get much out of literature class ...

Here’s a hypothetical situation: A new hire, currently being trained, goes home at the end of her shift, with her last appointment not showing up, so she leaves the paperwork with ...

Last year I wrote a blog called “The long and the short of mobile marketing for your dealership.” The point of the blog was to explain how there are two ...

Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC. Nobody is ever in a bad mood when they are ...

A couple of weeks ago I was having a conversation with a dealer principal about his marketing budget. He expressed that he would invest more money into the program, but ...

When all of us are playing the same game, your strategy to market customer experience and ease of doing business are absolutely critical. More and more your store is like ...