Blogs
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Wholesale or retail: Who’s driving who?
When I decided on this topic for my next blog, I wasn’t sure if I was writing it for dealership…
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Don’t forget the children
The powersports industry has an opportunity that is too often not realized or just ignored by too many dealerships. This…
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Educate your staff: Invest in knowledge
“An investment in knowledge pays the best interest.” — Ben Franklin “Investment in knowledge.” Truer words have never been spoken,…
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When dealership culture eats your business strategy for a snack
Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and…
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It pays to be a winner
Does your team want to win? Are you set up to win? Are your people rewarded for winning? Let’s take…
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Management styles that hurt your business — Part two
My previous blog article was about two management styles that hurt your business. The first article focused on absentee ownership…
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Put your mouth where your money is
In previous blogs I have been referencing the changing business environment we are seeing at the OEM, distribution and dealership…
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The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
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The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service.…
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Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed…
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