Blogs

In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers that are not utilized every year. This figure was well ...

What? No social media. Stop social media? What are you thinking? That’s not what I’m saying. Please read more, and I promise you’ll understand. Remember, at its core, marketing is ...

Mass — we have been chasing it, advertising to it, selling towards it and building our businesses and brands to address it for decades. Unfortunately mass is dissipating, quickly being replaced ...

Just as important to listening to the customer when asking qualifying questions, we need to listen to our customers at the close. Last year we talked about asking our customers ...

 Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players want to play in the Stanley Cup final. Baseball players ...

Although Ford has dropped its famous advertising campaign “Quality is Job 1,” according to Ford management statements, the OEM remains 100 percent focused on the quality of the vehicles’ initial ...

Recently I called a dealership, looking for a specific employee. The phone was answered promptly. I asked for the person by name and was put on hold. For five minutes! ...

A few months ago, I talked about the need for dealers to get more proactive about their marketing efforts. Now we are into spring and sales have picked up. You ...

We’ve heard plenty of optimism heading into the riding season, starting with strong consumer attendance at the IMS shows. Moving along to events tailored to dealers — first at the ...

Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it’s difficult not to get caught up in it all. But at ...