From the Editors
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Once again, our industry knows how to step up
When a major earthquake and tsunami hit Japan in March 2011, our industry stepped up with financial donations and other…
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Is all of your inventory online?
I hear great things about pre-owned sales all the time. The unique, lower-priced used models fit better into the budgets…
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Believe it or not, the holidays are right around the corner
There’s always a shock that comes when the air is still warm, yet retailers have already begun stocking for the…
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How do you know what your customers think if you don’t ask?
I’ll admit that I’m one of those people who will appreciate help at a store or a restaurant, have all…
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Is a U.S.-China manufacturing shift on the horizon?
The Sino(Chinese)-American trade deficit has tripled since 2000, continuing to grow compared to last year and according to a report…
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Does your website reflect your showroom?
I’m on dealer websites a lot, and some are great, but I’m often disappointed by the content of others. So…
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Target customers, but don’t insult them
Travel site Orbitz got into a bit of trouble with customers a few weeks ago when the Wall Street Journal…
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Beyond the open house
Often when I ask for tips for our PSB 123s, I receive far more than I could ever use. The…
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Users turning blind eye to Facebook ads
Reinforcing the statement that “social networks are meant to be social,” a recent Reuters/Ipsos online poll found that four out…
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Who is your customer experience manager?
Last month my family headed to Buffalo Wild Wings for my niece’s birthday. Shortly after we entered the restaurant, we…
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