To this day, the most powerful message that resonates with me regarding the volatile economic period we're in was this simple thought: In a time such as this, there is ...
Read More »From the Editors
Giving your Web site a voice
The tug of war between e-commerce and customer service has been an ongoing battle for many dealers. While many dealers have e-mail addresses on their sites to help break down ...
Read More »Chronicles of a price shopper
DENVER - The whole "Men are from Venus, Women are from Mars" concept definitely has its place in retail. That's my conclusion after a recent dealership visit that was part of ...
Read More »The critical issue of marketing in today’s environment
To use an expression from a colleague of mine, do you mind if I borrow your brain? I'm in the midst of forming a panel for our upcoming Powersports Business ...
Read More »A group with cash & looking to buy
Despite April's overall U.S. retail sales being down about 9 percent compared to the year-ago period, there's a group with a decent amount of money burning holes in their pockets: ...
Read More »Motorcycle market share rumblings
As first-quarter earning statements have trickled out over the past several weeks, one thing has certainly become evident: There are some huge market share rumblings going on. Certainly that appears ...
Read More »Jack of all social networking sites, master of none
Last month Facebook surpassed 200 million users - that's more than half of our country's population. With social networking sites exploding faster than their creators can keep up with them, ...
Read More »Lack of information on a key small business statistic
Polaris Industries recently said it expects to lose less than 5 percent of its dealers this year as a result of the economic downturn. It was really the first official ...
Read More »Expanding your marketing campaign
Did you know that NASCAR fans are 82 percent more likely to buy a motorcycle than a person who's not an auto racing fan? Did you know the No. 1 ...
Read More »Industry Insiders Blog
With the current economy and the severe effects it has had on our industry, it wouldn’t be surprising to me to see fewer OEMs have dealer shows this summer and ...
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