From the Editors

We all know pre-owned is hot right now. Even though many customers are beginning to recover from tough economic times and are starting to return to dealerships, a lot have ...

Dealer Expo starts just three weeks from today, and excitement for the show is really starting to build. It seems that every day Senior Editor Dave McMahon and I are ...

I ran across a discussion on LinkedIn recently that focused on branding. The person who started the discussion brought up the subject of personal branding, but it got me thinking ...

Congratulations to all of you dealers who made it through 2011 and are still open, still thriving, continuing to learn and hopefully seeing increased profits. These past few years haven’t ...

Last week we learned that retailers nationwide had great Black Friday success. But what did the day mean for dealers in our industry? For at least a few, it meant ...

I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off.

Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because showcasing your dealership’s goods while other retailers are promoting theirs is highly important. But one we haven’t yet touched on is Small Business Saturday.

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing.

Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive.

Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending.