Dealer Consultants
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It’s showtime! Success requires preparation
It’s the start of a new year which means its show season. National motorcycle shows are rolling across the continent…
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Flubs & takeaways: BK, PI, Buell and me
“By seeking and blundering we learn.” ― Johann Wolfgang von Goethe. Everybody flubs up. The best marketers learn from their…
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The art of structuring a deal never existed
Someone finally asked me to explain to them how to structure a deal and when I asked them why their…
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Tiny Tim and the Acme Inter-Galactic Starship
“There is nothing in the world so irresistibly contagious as laughter and good humor”-Charles Dickens As a young lad I…
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3 notions from REI’s Black Friday news
What did you think of REI’s announcement about closing on Black Friday and paying its employees to stay home? Marketing…
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Day Two: Conversations with your customer
A note to pick up where we left off: If the customer asks about the payment while sitting on the…
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This is perfect for what’s happening in F&I
With everything that I hear and watch in F&I sales with the Internet and phone buyers, you might be one…
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Giving thanks…
Silent gratitude isn’t much use to anyone — G. B. Stern Well here we are, November. We’ve been waiting patiently…
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How to win friends and influence credit criminals
The most successful F&I managers all have one thing in common: Most have read “How to Win Friends and Influence…
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Pope Francis marketing tips; goodness and beauty before truth
At a party this summer, I heard two atheists talking about how they loved the pope and even shared his…
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