Dealer Consultants
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Retail Remedies: Service department intro an important part of the sale
Family members run most of the operation in this multi-line, 1,000-unit store. It is located in a large metro market…
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Leadership: What’s your style?
Theories abound on leadership. What kind of leadership is most effective? The best answer is: It depends. You’ve probably worked…
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When good management is not enough
I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on…
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Leadership in your dealership
What qualities does it take to be a good leader? Do you look at leadership as being the work of…
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Are you generating hot leads with online advertising?
A very small percentage of people in America own motorcycles, and this demands some thought on how to find and…
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Five easy ways to communicate via the Web
The days of just having a Web site to drive traffic to your company are gone. Your site needs to…
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Six ideas to get started on YouTube
With the recent news of Facebook passing Google as the most visited site, we can not forget about the second…
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Holding a high-tech motorcycle piston in your hand
Imagine you’re shopping for a motorcycle and visit two dealerships. At the first dealership, the salesperson tells you all about…
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An educated guess, or a history of success?
Who are you marketing to? The answer to this question shapes your entire campaign, yet is overlooked too often. Of…
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