Dealer Consultants
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Selling to her emotional brain
Brain scans don’t lie. When women make decisions, they usually access both rational and emotional parts of their brain. Most…
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Preparing for sales training
Editor’s Note: This is the third in a series about hiring salespeople. In this blog, Steve Lemco advises dealerships on…
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Of course you should be cynical about marketing
Marketing is too important to be left either to marketers or CEOs –– but for different reasons. Much of marketers’…
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What she really hears
She walks into your store looking a bit shy, but interested. Will you make her feel comfortable, or offend her?…
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Taking the incoming call from potential salespeople
Editor’s Note: This is the second in a series about hiring salespeople. In this blog, Steve Lemco explains how to…
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Hiring the right salespeople is the key to increasing sales
Editor’s Note: This is the first in a series about hiring salespeople. In this blog, Steve Lemco explains how to…
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How do you impact your employees and their productivity?
In a recent survey, workplace expert Michelle McQuaid found that 65 percent of workers in the United States would be…
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Go against the tide to move forward in sales
Salespeople are often known for their “can do” attitude when it comes to getting an order. They don’t let anything…
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How I learned sales in the beginning
Many times over the years I have been asked how I got into the sales training business. How did I…
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Get what you need from your company’s marketing
The sales function is built into the DNA of every business. It’s as basic and unquestioned as a “great steak”…
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