The sure way to miss success is to miss the opportunity — Victor Chasles Here’s a riddle for you. Knock, knock. Who’s there? Opportunity. Don’t be silly, opportunity doesn’t knock ...
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Generation Z: A force 20 million strong
Just when you think you have just cracked the code on managing members Generation Y, or more commonly known as Millenials, another generation is cropping up behind them. This new ...
Read More »Cussing: What do women think?
Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements ...
Read More »Let’s talk about price
To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of ...
Read More »Why are F&I managers afraid of the phone?
If it wasn’t already obvious to you by now, I am a fan of money. In fact, my love of money has inspired all of my sales and presentation strategies. ...
Read More »The bounty in absorption
“Potential has a shelf life” — Margaret Atwood I flip television channels often (son of a gun, there are a lot of them!) and I seem to be landing on ...
Read More »The anatomy of an effective job description
Good employee job descriptions can be a strategic, competitive advantage for your dealership. Bad job descriptions can cause internal turmoil and dealership disruption. Typically most of your staff wants to ...
Read More »Closing starts with hello
First impressions make it — or break it. You won’t close a sale unless you start the conversation the right way. Everyone remembers the line in the movie Jerry Maguire ...
Read More »Preparing for the price question
There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when greeted and soon after they will ask the price of ...
Read More »How are you selling F&I?
How many phone and Internet customers are you closing on protection products? Think about it. You currently know what your ratios are (right?), but what if you single out the ...
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