Blog Spotlight
-
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
Read More » -
Using store layout to encourage impulse buys
Major retailers spend millions of dollars on design consultants to best facilitate the store space to boost sales and encourage…
Read More » -
Put your mouth where your money is
In previous blogs I have been referencing the changing business environment we are seeing at the OEM, distribution and dealership…
Read More » -
The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
Read More » -
The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service.…
Read More » -
Sell more units with user-generated content
A buzz phrase you may be used to hearing in digital marketing is User-Generated Content, or UGC. What is UGC,…
Read More » -
Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed…
Read More » -
Use the tools in your toolbox
In the age of specialization and our climate of doing less with more, are you taking full advantage of the…
Read More » -
Management styles that hurt your business
One of the best things about owning a dealership is that you are the one steering the ship and are…
Read More » -
The desirable employee
I was recently reviewing my daily barrage of Facebook posts when I noticed a post from a friend that included…
Read More »