The phrase “flat is the new up” was commonly used to describe industry sales in 2009. Unfortunately for the motorcycle industry, no manufacturer hit the “new up” when it came to new unit sales. The company that came closest, however, may surprise you.
This company has the lowest percentage decline in new unit sales compared to the prior-year period. What company was it?
Reply to this blog with your guesses. Oh, and if you’re a Motorcycle Industry Council (MIC) member who already has this information, that doesn’t mean you can cheat.
After a sufficient amount of responses, I’ll follow up with the brand name and all the details, including sales numbers. PSB readers will see the full-year sales report in the coming weeks.
Don’t forget to submit your guess. Good luck!