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Company acquires Ridley Motorcycle assets
2 Wheel Ventures LLC, a former Ridley Motorcycle Co. licensee, last week acquired all of Ridley’s significant assets, according to…
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Coupon usage increases for first time in 17 years
For the first time since 1992, consumer coupon usage is on the rise. In 2009, consumers used more coupons than…
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MIC gives Congress 4,000 letters opposing youth ATV ban
INDIANAPOLIS – Representatives from the Motorcycle Industry Council (MIC) said they delivered nearly 4,000 letters to Congress on Thursday signed…
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Longtime cruiser aftermarket suppliers enters new segment
INDIANAPOLIS — Saddlemen, a longtime manufacturer known for its cruiser applications, is entering a new market segment: the sport bike…
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European OEM adds to its dealer network
BMW Motorrad USA has opened eight new dealerships within the past five months, the manufacturer reported. “In 2010 and beyond we…
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Enhanced online parts catalog now available with DMS provider
Snap-on Business Solutions, in partnership with ADP Lightspeed, has launched a parts and accessories catalog for powersports and outdoor power…
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Royal Enfield introduces new promotional campaign
Royal Enfield, niche motorcycle OEM, will launch a grassroots promotional campaign designed to drive new customer traffic to Royal Enfield…
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TLC’s ‘American Chopper’ to go off air
TV network TLC announced the popular American Chopper show with Paul Teutul and his son Paul Jr., will go off…
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Aftermarket company expands product lineup
Adaptiv Technologies introduced its new TPX Motorcycle Laser Jammer Prototype, stated the company in a press release. The TPX Motorcycle…
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Yamaha adds to its distribution portfolio
INDIANAPOLIS — Yamaha’s parts and accessories division announced a number of new supplier relationships at the recently held Dealer Expo. The…
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