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BRP invests in Roadster technology
BRP and the Automotive Partnership Canada program have invested $11.3 million with the Centre de technologies avancées BRP – Université…
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LeoVince named exhaust sponsor of enduro series
LeoVince USA has been named the official exhaust sponsor of the American Motorcyclist Association’s National Enduro Series, according to a…
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ATV-related injuries decrease, report finds
ATV-related injuries have declined for both youth and adults, according to the federal government. Youth ATV injuries have declined 14…
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Tire company makes internal changes
Pirelli Tire has made some changes in its North American motorcycle division, a company press release stated. Jeff Johnston, Pirelli’s…
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Aftermarket company adds to its staff
Aftermarket manufacturer Leatt Brace USA recently has added a number of staff members. The additions include: • Eastern Regional Sales Manager…
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First-time bike buyers declining, consumer survey finds
The population of new motorcycle buyers is aging, with the average rider age increasing from 40 to 49 years since…
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Industry groups seek E15 comment extension
A diverse group of 24 organizations, including the Motorcycle Industry Council, has asked the Environmental Protection Agency (EPA) to allow…
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ARI names new chief financial officer
ARI, a leading provider of technology-enabled services for dealers, distributors and manufacturers, has promoted Darin Janecek to chief financial officer.…
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Honda to sells its share of Indian joint venture
Honda Motor Co. is selling its shares in one of India’s largest motorcycle manufacturers, Hero Honda, the company reported. Honda…
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Victory donates new bike to military group
Victory Motorcycles, working with Calif.-based Operation Gratitude, has donated a 2011 Victory Vegas 8-Ball motorcycle to be included as one…
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