These articles recap some of the opportunities uncovered by our GSA Powersports Consultants during actual consulting visits. DEALERSHIP DETAILS More than 20 years ago, this family-owned dealership started as a ...

How much should we allow consumer criticism to dictate our business practices? That was a thought-provoking question asked of me during a recent Georgia Motorcycle Dealers Association meeting, and one ...

Kawasaki unveiled a single new model to dealers during the company’s October dealer show in Florida, a retooled Ultra LX that borrows heavily from the Ultra 300X introduced early in ...

BRP has 10 models of 2012 Ski-Doo snowmobiles certified for use in Yellowstone and Grand Teton National Parks, where some of the toughest emission standards are enforced. These BRP products ...

Royal Enfield Motors, manufacturer of the Bullet motorcycle line and the world’s oldest motorcycle brand, revealed to Powersports Business during Profit Xcelerator in Las Vegas that the company has reached ...

After being told for years that dealers should start a Facebook page and learning that more than 800 million people have joined the social media platform, many dealers have joined ...

As the weather gets crisp across the country, many riders are beginning to put their motorcycles away, but some are still plugging away, and others would consider extending their season ...

In-helmet communication systems have been a benefit to riders for years, but the ages of bulky sets that plug into motorcycles are long gone, and Cardo Systems’ Scala Rider systems ...

Zoan helmets haven’t been on the market for long, but are quickly becoming hot sellers for dealers. As the exclusive distributor of Zoan helmets, Marshall Distributing has witnessed firsthand just ...

Composition and construction of material. Paint. Styling. Type (full-face, open). Shield. They’re all factors that combine with price to determine which helmet a customer will purchase. And thanks to an ...