I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night.

Powersports dealers are busy. Sales need to be made; service needs to be completed; parts and accessories need to be ordered and sold; the showroom needs to be stocked; and a million other tasks need to be completed everyday.

A couple months ago in this blog, I wrote about my first ATV ride. It was exciting, refreshing, exhilarating to be out on the trails, whipping around in the dirt and the mud. Too bad it seems like powersports customers aren’t as excited, or at least anxious enough to buy a new ATV.

Everyone who blogs for the website brings different information to the table, and each was chosen to blog because of their expertise, knowledge of the industry and ability to share the information with others. The posts readers have grasped onto most are the ones with data, PSB found in a search of the Top 10 blogs since the site’s inception.

While sitting through social media seminars and talking to dealers at Powersports Business’ Profit Xcelerator last fall, I kept hearing the same excuse from dealers as to why they hadn’t started a Facebook or Twitter page: they don’t have the time.

When I took my post as the associate editor of Powersports Business more than six months ago, I had some experience with most of the different powersports vehicles.

As the primary selling season begins, there’s a hint of optimism in the air.

Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’ closing still came as a surprise to many.

When the world learned of the devastation in Japan that followed an earthquake and tsunami on March 11, people everywhere were shocked and saddened. Once that shock wore off and reality sunk in, big questions began to pop up in the industry.

Think for a second how often you see cell phones in your daily life. At the mall, teens are using them to text each other; at the airport, business people are perusing their e-mail, and in your dealership, customers are price checking and researching purchases.