BRP is expanding its range of Rotax internal combustion engines to electric powerpacks. BRP’s new Rotax THUNDeR powerpacks will offer consumers all the advantages of electrification, including lower greenhouse gas and ...

The is an edited version of the original article. The original said the 2018 KTM Freedride 250 F would be available in the U.S., but it's an European model only.  KTM has ...

Remember upgrading from a typewriter to Microsoft Office? It seemed nothing could be better than easy edits and documents saved to your hard drive. Then better arrived with the introduction ...

Triumph Motorcycles announced it will open an immersive new visitor center that will allow fans to go behind-the-scenes and journey through a 115 years of motorcycling history. The company also ...

Rizoma USA and REV’IT! USA have formed a partnership that gives REV’IT! USA exclusive distribution rights for the premium Italian parts and accessories brand in the United States and Canada, ...

International Engineering & Manufacturing, Inc. (IEM), established in 1968, celebrates fifty years of success as the leading manufacturer of snowmobile traction products trademarked as Woody's. The company will commemorate this ...

Yamaha Motor Corp. USA's Outdoor Power Equipment Division has announced that it is donating nearly 400 generators to the Red Cross for its disaster relief efforts. Yamaha is donating both ...

Gargano's GSS Powersports, located in East Haven, Connecticut, is no longer in business. Owned by Bob Gargano Jr., the Can-Am, Sea-Doo, Ski-Doo and Cub Cadet dealership closed this summer. A ...

What if I told you there’s a good chance that you’re tossing more than half of your marketing dollars down the drain? A little scary, right? According to research from ...

Last week, I had the honor of presenting the session “Selling the Lifestyle by leveraging Facebook Advertising” at the 2017 AIMExpo. I wanted to share with you the top 5 ...