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Memorable companies/products at Dealer Expo
Along with the lack of trade-show models, which I personally wasn’t disappointed about, the overall supplier attendance at the Dealer…
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A dealer example to follow
After being in business for nearly 40 years, it’s easy to go through the motions, but a dealer I recently…
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Stupid or brilliant?
While surfing the Internet, I came across a product that, to put it bluntly, looked ridiculous to me. There have…
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What motorcycle brand fared the best in 2009?
The phrase “flat is the new up” was commonly used to describe industry sales in 2009. Unfortunately for the motorcycle…
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A sickening statistic
I was appalled when I saw the results from J.D. Power and Associates’ latest bike buyer survey of about 8,000…
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Word of mouth on steroids
Many dealers say word of mouth is their best form of advertising, and social networking sites have heightened that form.…
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Communication and the profit motive
In a time when customers seem to be few and far between, there’s no question customer service needs to be…
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Is consumer confidence coming back?
In October 2008, only 19 percent of consumers said they were confident/very confident in the U.S. economy, according to a…
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There’s an online equivalent to Black Friday
“It” isn’t just another computer term coined by Gen Y. And by the accounts of a recent retail sales survey,…
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Get the return on your online investment
A customer walks through your dealership’s doors and asks the closest salesperson if they carry a Suzuki GSX-R. The sales…
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