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How to sell 29 percent more motorcycles
A courteous, knowledgeable salesperson isn’t enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and…
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Give customers another reason to buy
Most dealership owners have figured out they need to sell their dealership to customers and not just sell the products…
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Don’t discount the importance of the F&I part of the sales process
Visit the most successful motorcycle dealerships and in nearly every one you will find an F&I manager. For good reason…
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‘You really don’t want to buy that brand’
A consumer arrives at a dealership interested in a certain motorcycle but when he speaks with a salesperson, the salesperson…
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Offering test rides: Worth the effort?
Fact one: Today when a motorcycle shopper walks through the door of a dealership, 77 percent of the time there…
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What can today’s shoppers learn from your salespeople?
Many shoppers today walk through the door of a dealership armed with enough product information from the Internet to give…
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Retaining your customer: Assembly required
Remember when you were a kid and built model cars or airplanes? You spent hours carefully assembling your models, but…
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