A courteous, knowledgeable salesperson isn’t enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and justifying the purchase of a motorcycle.  Customers who work with ...

Most dealership owners have figured out they need to sell their dealership to customers and not just sell the products carried by their dealership. On the other hand, the facts ...

Visit the most successful motorcycle dealerships and in nearly every one you will find an F&I manager. For good reason too, given the incremental profitability an F&I manager generates. Some ...

A consumer arrives at a dealership interested in a certain motorcycle but when he speaks with a salesperson, the salesperson mentions advantages of another brand instead. In the end, the ...

Fact one:  Today when a motorcycle shopper walks through the door of a dealership, 77 percent of the time there will be no mention at all of the possibility of ...

Many shoppers today walk through the door of a dealership armed with enough product information from the Internet to give a product “walk-around” themselves. The question is, “What can today’s ...

Remember when you were a kid and built model cars or airplanes? You spent hours carefully assembling your models, but then placed them on a shelf and didn’t pay much ...