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Use current events for promotion
Last weekend Elena Myers became the first female to win a professional motorsports event at Daytona International Speedway. Did you…
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Capture additional sales by capturing emails
The powersports industry is maturing, while at the same time, technically speaking, its customer base is getting younger. I say…
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Ready, set, show and grow: What you need to be doing this month
I keep reading good news regarding retail sales growth; 20 months consecutively, the U.S. has grown sales. All be it,…
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Share more today to sell more tomorrow
Let’s say you heard of some breaking news, and you wanted to tune in to learn more. Would you pick…
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Proper probing can lead to sales
Editor’s note: This is the first article in a multi-part series about probing. In this installment, Steve Lemco defines probing…
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Your dirt riding customers are only hibernating. Wake them up.
In 2005, more than 275,000 dirt bikes were sold in the U.S., but over the next six years dirt bike…
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Use social media to improve your website’s ranking
Having a dealership presence on social media sites provides many benefits, including the opportunity to improve search engine optimization (SEO)…
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How do you view women riders?
When a woman walks alone into most dealerships, it’s an exception to the rule. Yes, women make up 9-12 percent…
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It doesn’t take a genius …
Today’s world is fascinated with the term genius. Everywhere you turn another successful person has been crowned a “genius”. From…
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Under the Web-influence
It’s dangerous to shop and drive, but with smartphones, tablets, laptops with Wi-Fi and home and work computers, your customers…
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