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Make your Web marketing dollars work harder for you
Want to generate more leads and sales from your website? Use a simple yet highly effective best practice: Promote your…
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A little follow-up goes a long way in customer service
Last week I brought my engagement ring into my jewelry store for repair. Being an engagement ring, my fiancé spent…
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Online reviews may be scaring traffic from your doors
“Horrible service.” “This place is a total joke.” “Absolutely horrid customer service.” If you heard these phrases spoken about your…
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Ask customers questions and listen to their answers
Editor’s note: This is the second article in a multi-part series about probing. In this installment, Steve Lemco lists important…
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Use your Facebook Timeline to better communicate with fans
If your dealership currently uses a business page for Facebook, then you’re already aware that on March 31, Facebook updated…
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Make shopping your dealership easy
I’m a picky gift-giver. There’s something about giving a great gift that makes me happy, so I labor over every…
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Are you a tour guide for your customers?
Tim Mayhew, the ringleader of Pashnit Motorcycle Tours in Northern California, reports that business is booming, and this year’s tours…
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Marketing: Use your team
Is your team capable of marketing and growing your business? Marketing is a key for sustainable growth, and the best…
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4 lessons from a pre-owned buyer
Anyone who knows me well knows I’m a notorious pre-owned buyer. Just this week I bought what I believe is…
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Dial up your smartphone customers
Androids, iPhones and BlackBerrys are taking over pockets and purses across the country. Look around and you’ll see people plugged…
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