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Three steps to branding wealth
With all due respect to my esteemed colleagues, there is no shortage of branding “experts” in the marketplace today. Many,…
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Megatrends in the powersports industry for 2014 — Part 1
Editor’s note: This is Part 1 in a series about megatrends Gary Gustafson sees for the industry for 2014. To…
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2013: What a year!
With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the…
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Win the holiday female trifecta
She’s coming into your store. She’s on your website. She’s spending more money this month than in the previous 11.…
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Service Providers
Emotion? Or just going through the motions?
All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the…
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AMA: California’s Johnson Valley off-highway vehicle area saved
The Johnson Valley Off-Highway Vehicle Recreation Area in California won’t be taken over by the military after all, thanks to…
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First Day of Training – Part 3
The first thing I like to talk about when I begin the first day of training is attitude. I explain…
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Would your ‘window display’ bring me into your store?
During the holiday season, I’m reminded of walking down the streets of Old Colorado City as a kid. I was…
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Take advantage of free resources
We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website,…
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Innovation (cubed) Part 2
Define, develop, deliver. In today’s world innovation is necessary in all three stages of a product or service launch. Here…
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