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The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with…
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First principles
“First things first.” — Anonymous (or your mother) I was on a dealer visit recently, and one of the topics…
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Megatrends in the powersports industry — Part 2
Editor’s note: This is Part 2 in a series about megatrends Gary Gustafson sees for the industry for 2014. To…
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Use inbound links to drive website traffic
January and February are typically the months where dealers give their websites a little extra love. Redesigns are completed. Page…
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Remembering to adapt
Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony,…
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Get her to giddy up and ride solo
Most new female pilots of their own motorcycle, ATV or other powersport vehicle first started as a backseat rider. It’s…
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First day of training — Part 5
I go over several things before I start the actual sales training. I believe these concepts are important for the…
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Four off-season marketing tips
With the polar vortex pretty much parked over the Midwest and snow falling as far south as the Florida panhandle,…
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Expectations …
“You have to expect things of yourself before you can do them.” — Michael Jordan When I realized my dream…
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