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Optimism abounds at distributor show
The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take…
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Finding what resonates with Bit.ly
Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about…
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Social Media 101: Social media and dealership events
How can social media promote events organized by your dealership? There are more than a few articles, ideas and case studies…
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Target mobile shoppers with paid search
Ready to cash in on America’s smart phone addiction? Mobile now accounts for 32 percent of paid search clicks and…
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Selling electrics and hybrids to women
Recently, Harley-Davidson announced its “possible” entry into the electric moto-market, spurring a boatload of publicity about electric vehicles. Whether you…
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The Wow Factor
I am positive I do not need to explain the term Wow Factor. It is so important for a salesperson…
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