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Wells Fargo Securities: Polaris sitting on solid ground
If the economic environment heads south, Polaris Industries has a highly variable cost structure, and its inventories are much better…
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ADP Lightspeed, Performance Inc. launch 20 groups
Membership requires no paperwork for Databack dealers By Liz Hochstedler Associate Editor ADP Lightspeed, a dealer management system provider, and…
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Yamaha reveals new models, dealer program
Regional meetings serve as launching pads By Liz Hochstedler Associate Editor Yamaha regional sales managers admitted that the West/Northwest regional…
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Sea-Doo offers expanded ‘ingenious’ trailer line
Double trailer among four latest models By Jeff Hemmel Contributing Writer One year after introducing the iCatch trailer concept, Sea-Doo…
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Viper ready to mass-produce its SuperCruiser bikes
Company moves, makes new hires, adds dealers By Liz Hochstedler Associate Editor Just over a decade after Viper Powersports was…
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(Huge) digital signage an effective marketing tool
Electronic message center attracts commuters to Chaparral Motorsports By Nadia Higgins Contributing Writer Chaparral Motorsports, a dealership in San Bernardino,…
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Ducati Dallas keeping customers in the family
Product availability issues lead to new bike sales By Dave McMahon Senior Editor What kind of sport bike customer is…
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Upsell bikes with gear for added profit
Sport and standard bike buyers gravitate toward riding apparel By Liz Hochstedler Associate Editor Maybe it’s because they ride faster,…
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Pre-owned sport bike sales a hit at Team Powersports
North Carolina dealership’s sales up 40 percent from 2010 By Dave McMahon Senior Editor In the past 20 months, Team…
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Portland dealership ‘carves niche’ with sport brand
Sargents Motor Sports turns to Hyosung for success By Dave McMahon Senior Editor With a price to fit a sport…
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