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August 8, 2011 – Yamaha has history of targeting hunting segment
What’s the best way for an OEM to reach the hunting segment? For starters, ensuring that your marketing manager for…
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August 8, 2011 – Polaris posts another record-setting quarter
Polaris Industries’ second quarter sales reached a record $607.9 million, up 41 percent over the year-ago period. It marked only…
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August 8, 2011 – Need to keep customers connected? Go mobile
“It really does move the needle. Getting people in the door is the challenge. They see that mobile is driving…
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August 8, 2011 – Can-Am Outlander 800 X mr relishes honor
The dealer reaction at Club BRP in Reno, Nev., in 2010 provided a hint at the success that the 2011…
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Dealers always interested in keeping an eye on their brethren
Dealers call. And they email. And more often than not, it’s to protect their fellow dealers. One dealer took time…
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BRP shoots, scores at show
“Foresight.” “Engenuity.” “Product development.” “The great way they treat us and our businesses in the two slowest months of the…
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July 11, 2011 – Could F&I noncompliance cost you millions of dollars?
The potential fines astounded him. Stacked neatly in their banker boxes, the customer credit applications lined a back hallway of…
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July 11, 2011 – Snowmobile sales rise for first time since 2002
That once again was a key barometer when weighing the retail success of the 2010-11 snowmobile season. And that means…
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July 11, 2011 – Sea-Doo brake system a true selling point during test ride
I couldn’t wait to get to the stop sign. In fact, sometimes braking for the stop sign became such the…
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July 11, 2011 – App for dealerships expands marketing reach
What’s the latest way to reach potential customers? Based on the growth of smart phones, targeting potential customers and longstanding…
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July 11, 2011 – Change your eBay Motors password to avoid hackers
Dealership eBay Motors accounts are getting hacked by culprits in Nigeria. That’s right. Hackers in Nigeria are trying to steal…
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July 11, 2011 – Kawasaki promotion creating good times
Kawasaki’s “Good Times Sales Event” promotion will give away product that’s unprecedented for an OEM. Consider these numbers: Four grand…
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KTM inventories down, market share on the rise
After Vinnie Amato listened to KTM North America president Jon-Erik Burleson’s state of the company speech, the multi-line dealership owner…
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June 13, 2011 – ProfitX an expense? ‘No way — it’s money in the bank’
Gaby Gregoire admittedly was unfamiliar with many of the speakers prior to attending Powersports Business’ Profit Xcelerator in Las Vegas…
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June 13, 2011 – HTMoto gaining traction in powersports
HTMoto’s presence on the motorcycle scene has brought with it a stickiness that appears to be growing stronger as the…
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June 13, 2011 – Didja hear about the new editor at Powersports Business?
Didja hear that Powersports Business has a new Senior Editor? Apologies for the late introduction. Day 2 of my venture…
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June 13, 2011 – BRP ready to celebrate successes
A “massive injection of yellow blood worldwide.” That’s what will be in store for the 10,000 guests at Club BRP…
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Yamaha brings all of its ATV production to Georgia
ATVs? Check. PWCs? Got ’em. Side-by-sides? No problem. Golf cars? Yep. More ATVs? Sure thing. Governor? Well, he was almost…
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May 23, 2011 – First quarter sales bring optimism
Dealers throughout the country expressed a range of results in the first quarter. Here’s a look at what a few…
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May 23, 2011 – Majority of snowmobile dealers expect growth in 2011
More than 50 percent of powersports dealers who carry snowmobiles expect sales growth in the segment in 2011, according to…
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