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August 8, 2011 – Yamaha has history of targeting hunting segment
What’s the best way for an OEM to reach the hunting segment? For starters, ensuring that your marketing manager for…
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August 8, 2011 – Polaris posts another record-setting quarter
Polaris Industries’ second quarter sales reached a record $607.9 million, up 41 percent over the year-ago period. It marked only…
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August 8, 2011 – Need to keep customers connected? Go mobile
“It really does move the needle. Getting people in the door is the challenge. They see that mobile is driving…
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August 8, 2011 – Can-Am Outlander 800 X mr relishes honor
The dealer reaction at Club BRP in Reno, Nev., in 2010 provided a hint at the success that the 2011…
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Dealers always interested in keeping an eye on their brethren
Dealers call. And they email. And more often than not, it’s to protect their fellow dealers. One dealer took time…
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BRP shoots, scores at show
“Foresight.” “Engenuity.” “Product development.” “The great way they treat us and our businesses in the two slowest months of the…
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July 11, 2011 – Could F&I noncompliance cost you millions of dollars?
The potential fines astounded him. Stacked neatly in their banker boxes, the customer credit applications lined a back hallway of…
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July 11, 2011 – Snowmobile sales rise for first time since 2002
That once again was a key barometer when weighing the retail success of the 2010-11 snowmobile season. And that means…
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July 11, 2011 – Sea-Doo brake system a true selling point during test ride
I couldn’t wait to get to the stop sign. In fact, sometimes braking for the stop sign became such the…
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July 11, 2011 – App for dealerships expands marketing reach
What’s the latest way to reach potential customers? Based on the growth of smart phones, targeting potential customers and longstanding…
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