What’s the best way for an OEM to reach the hunting segment? For starters, ensuring that your marketing manager for ATVs and side-by-sides has a passion for it. That’s exactly ...

Polaris Industries’ second quarter sales reached a record $607.9 million, up 41 percent over the year-ago period. It marked only the second time in company history quarterly sales had surpassed ...

“It really does move the needle. Getting people in the door is the challenge. They see that mobile is driving people into the store.” That’s how Ron Cariker, president of ...

The dealer reaction at Club BRP in Reno, Nev., in 2010 provided a hint at the success that the 2011 Can-Am Outlander 800R X mr would encounter. It ranked at ...

Dealers call. And they email. And more often than not, it’s to protect their fellow dealers. One dealer took time to write a letter to the editor in hopes that ...

“Foresight.” “Engenuity.” “Product development.” “The great way they treat us and our businesses in the two slowest months of the year.” “Forward-thinking.” That’s how some of the nearly 4,000 dealers ...

The potential fines astounded him. Stacked neatly in their banker boxes, the customer credit applications lined a back hallway of a dealership. But Peter Jones didn’t see the display as ...

That once again was a key barometer when weighing the retail success of the 2010-11 snowmobile season. And that means there was either reason to celebrate a strong season or ...

I couldn’t wait to get to the stop sign. In fact, sometimes braking for the stop sign became such the ultimate “wow factor” that I often created imaginary stop signs ...

What’s the latest way to reach potential customers? Based on the growth of smart phones, targeting potential customers and longstanding customers via their mobile device is an ideal starting point. ...